ITB Asia, the primary B2B trade show for the Asia Pacific travel industry, has announced Egypt as official partner country for 2010.
Egypt, which positions itself under the tagline, “Where it all begins,” will use Egypt Night when ITB Asia opens on 20 October to showcase the best of the destination to hundreds of travel industry leaders from Asia and beyond.
Egypt, led by its First Assistant Minister, Ministry of Tourism, Mr Hisham Zaazou, will join the ITB Asia opening press conference and will benefit from extensive branding throughout the event, premium positioning in front of the travel industry and enhanced media relations exposure.
Egypt, a land of ancient pyramids and magnificent heritage, attracts around 12.5 million tourists each year. It is now focusing on the Asian market.
“Messe Berlin Singapore is delighted that Egypt has chosen ITB Asia to announce its intent in the Asian travel market,” said Dr Martin Buck, Vice President of Messe Berlin. “It is the beginning of a new relationship between Asia and Egypt. ITB Asia is proud to be at the foundation of that partnership,” he said.
Minister Hisham said: “Asia is among the most favoured tourism markets for Egypt. We are always looking for opportunities to attract more tourists to the jewels of Egypt. It is our pleasure to participate in large scale events like ITB Asia and promote Egypt as an emerging international holiday destination.”
The Chairman of the Egyptian Tourism Authority, Mr Amr El Ezaby, added: “We are honoured to be the official partner country for a premier event like ITB Asia 2010. Asia is one of the biggest markets for us. An event of this scale allows us to showcase Egypt and its attractions to a larger audience.”
This year Egypt will focus on promoting Luxor City, known as “the world’s greatest open air museum” which has remarkable ruins and temple complexes at Karnak and Luxor. Luxury River Nile cruises on the MS Darakum are also being promoted as a serene new way to take in the ancient historic sites along the River Nile.
“Each year, through various promotional channels, we aim to promote yet undiscovered and unexplored tourism products that Egypt can offer to its guests worldwide,” said Mr Adel El Masry, Director, Egypt Tourism Office, Mumbai.
In Cairo, there was a similar message. “We are working hard to make Egypt an unforgettable and world-class travel experience for our Asian guests,” said Mr Samy Mahmoud, Under Secretary, Head of International Promotions at the Egypt Tourism Authority. “Partner country status at ITB Asia 2010 is a major step in that direction,” he said.
In the first eight months of 2010, international visitor arrivals to Egypt increased at a rate of 18.7% compared to same period last year.
Source = ITB Asia