Four Points by Sheraton is proving that timeless, stylish comfort and great value translate around the world.
The sizzling brand from Starwood Hotels & Resorts Worldwide, Inc. will open ten new hotels across the globe before the end of the year, with new properties slated for cities in six countries on three continents. With the openings, Four Points will command a presence in 28 countries, up from 24 just this year.
The news comes on the heels of Four Points’ announcement of its milestone 150th hotel. Four Points’ momentum will continue into 2011 as the fast-growing brand continues to debut in business and travel hubs around the world.
Just this month, new Four Points hotels will open their doors in Lagos, Nigeria (222 rooms) and Galveston, TX (118 rooms), and in October will open in Tucson, AZ. In November, Four Points will inaugurate properties in Tripoli, Libya (205 rooms), Bangkok, Thailand (268 rooms), and Tai’an, China (311 rooms).
Global growth will propel Four Points through the end of the year, with December debuts in Pune, India (215 rooms), Visakhapatnam, India (122 rooms), Houston, TX (79 rooms), and Memphis, TN (125 rooms).
“With its winning combination of timeless, stylish comfort and great value, Four Points is the right brand at the right time,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “For a growing range of travelers, Four Points epitomizes how a great hotel experience should look and feel.”
Simon Turner, Starwood’s President of Global Development, agreed. “When you combine the halo effect of the Sheraton brand with the value and comfort of Four Points, you get a very compelling platform for growth,” he said. “We’re seeing tremendous excitement among our partners and developers around the world for this brand.”
Four Points’ billion-dollar revitalization, combined with its great value proposition, helped elevate it to become one of the fastest growing brands in Starwood’s portfolio. Four Points continues to delight guests with everything they need to travel the way they like: Timeless and stylish design, comfortable beds, free high-speed Internet access, free bottled water, and a delicious breakfast with great coffee. It’s all combined with great “can-do” service, making Four Points hotels a massive hit with business and leisure travelers worldwide.
Source = Four Points by Sheraton / Starwood Hotels & Resorts Worldwide