TCEB announces new partners at Thailand CONNECT The World Famil Trip
The Thailand Convention and Exhibition Bureau (TCEB) hosted Thailand CONNECT The World 2015: Bangkok – Khao Yai Media Familiarisation Trip last week.
The trip strongly highlighted Thailand strength as a gateway to ASEAN business success through MICE facilities around the country.
The program included a diverse program in business events destinations such as Bangkok and Khao Yai, which truly is an emerging business events paradise.
TCEB announced a new group of partner organisations during the conference, with the aim of putting business events in Thailand on the global map.
The four key partner organisations include the Tourism Authority of Thailand (TAT), Thai Airways International, the Ratchaprasong Square Trade Association (RSTA) and Bangkok River Partners (BRP).
Another big announcement was that the business events traveller-focused packages under the Thailand CONNECT Welcome Package will be introduced to provide completed quintessential Bangkok metropolitan downtown and majestic riverside MICE experiences.
Mr Nopparat Maythaveekulchai, TCEB’s President, stated the importance of building international confidence in Thai MICE sector.
“TCEB is proud to build on the strong and long-standing relationship the between Thai and global MICE sectors, and showcase Thailand as a gateway to ASEAN success for global businesses. While offering the strengths of Thailand’s business events industry, under the Thailand CONNECT The World brand communications, Thailand can also maximise business potentials though vast market opportunities right at the heart of AEC,” Mr Nopparat Maythaveekulchai said.
Mr Chattan Kunjara Na Ayudhya, Executive Director Advertising and Public Relation Department, Tourism Authority of Thailand, said TAT is excited to be working with TCEB.
“We are delighted to be a partner agency and cooperate with TCEB to attract more MICE delegates to Thailand. Our ‘2015 Discover Thainess’ campaign, designed to highlight everything that makes Thailand unique as a country,” Mr Chattan Kunjara Na Ayudhya said.
Bangkok has been rated the top destination in Asia Pacific for three consecutive years (2013-2015) according to the MasterCard Global Destinations Cities Index.
For some facts to put that in perspective, during the 2014 fiscal year, from October 2013 to September 2014, Thailand attracted a total of 919,164 business events visitors, generating revenue of US$2.69 billion.
That same momentum for business events, continued to grow in the first half of the 2015 fiscal year – October 2014 to March 2015 – when Thailand welcomed 476,079 business events visitors, generating revenue of US$1.24 billion.