TAT on track to strengthen Thailand’s image


The Temple of Dawn or Wat Arun, one of the most visited landmarks in Bangkok.

The Tourism Authority of Thailand (TAT) is still on track with the 2015 global marketing activities with travel trade events and road shows in the pipeline between now and December in a bid to maintain tourist confidence and strengthen the image of Thailand as a top tourist destination.

Mrs. Juthaporn Rerngronasa, TAT’s Acting Governor and Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas) said, “As the government body tasked with the mission to promote Thailand to potential visitors worldwide while also supporting the development of the country’s tourism industry, we are determined to continue with the arrangement for Thailand’s participation in major international travel trade events and for the country’s strategic travel showcase through road shows in key target markets.”

Between now and December, TAT has scheduled to participate in 18 travel trade events and activities in more than 20 countries, including:

PATA Travel Mart 2015, India, 6-8 September
OTDYKH Leisure 2015, Russia, from 15-18 September
Astana Leisure 2015, Kazakhstan, from 24-26 September
JATA Tourism Expo Japan 2015, Japan, from 24-27 September
International Golf Travel Mart 2015, Spain, from 5-8 October
ITB Asia 2015, Singapore, from 21-23 October
Nordic and Scandinavian-Pre WTM, Denmark/Norway/Sweden, 27-29 October
World Travel Market 2015, UK, from 2-5 November
China International Travel Mart 2015, China, from 13-15 November,
International Luxury Travel Market 2015, France, 30 November – 3 December

TAT is also heading with the plan to stage road shows in potential markets. The road show in India was held on 21 August, in two cities in Korea on 31 August and 2 September, in Myanmar on 1 September, and in Vietnam on 11 September.

Mrs. Juthaporn said, “At these travel trade events and road shows, we will continue to focus on promoting Thailand as a ‘Quality Destination through Thainess’ under the main Amazing Thailand brand umbrella.

“We will also use this opportunity as a platform to assure all our friends from around the world that Thailand remains amazing and welcoming. On tourist safety, we are working closely with concerned authorities to put extra security in place at all tourist areas across the country.”

Source = Tourism Authority of Thailand

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