This week, over 500 airline industry executives will gather in Singapore for the 12th annual Aviation Festival Asia.
Over two days delegates will learn how the latest e-commerce and passenger experience technologies can drive sales and meet the needs of today’s traveller.
Performance marketing company and one of the event’s sponsors EveryMundo will be sharing its expertise in ancillary revenue generation and web traffic acquisition with attendees.
EveryMundo co-founder and president Seth Cassel will detail how airlines can directly market to the 90% of travellers that begin their travel process online.
Mr Cassel will also demonstrate how airlines can combat the current dominance of online travel agencies by monetising their greatest offerings: destinations and routes.
In a report scheduled to be released this week titled 2016 Airline Marketing Outlook, EveryMundo suggests airlines currently face a more competitive and rapidly changing market than ever.
“As global distribution systems, brick-and-mortar travel agents, and other traditional tools for lead generation continue to decline in relevance, new realms like mobile search and ‘performance marketing’ are rising to replace them,” the report said.
“And with aggregator platforms seizing a substantial share of online bookings, it’s crucial for airlines to maximize customer acquisitions and conversions without misspending their marketing budgets on outdated strategies.”
The report details current trends in aviation marketing and customer acquisition landscape and provides solutions to help airlines strengthen their online performance.
“Airlines have to become more nimble when addressing their customers’ mobile experience,” EveryMundo founder and CEO Anton Diego said in the report.
“If they don’t invest in evolving their mobile (direct) channel, they’re going to truly lose the battle.”
At the Aviation Festival, Mr Cassel’s presentation will provide a good opportunity to discuss how airlines now have the opportunity to create high volume, multi-language dynamic pages that feature content to match travellers’ search queries.
In 2016, the Aviation Festival will host over 2,000 attendees, 200 conference speakers, 600 conference delegates and 150 exhibition booths. Over 100 airlines and 40 airports will be represented.
Learn more about Aviation festival Asia here.