One for the Ladies

One for the Ladies

Is the travel industry doing enough for the ladies?

I consider myself tuned in to the issues that matter. Then something changes, you ask a question and rather than answers there are many, many more questions.

Let me explain.

I’m incredibly lucky to have a gorgeous daughter, Jess, who is eight years old and turning 17 later this year.

I saw her draw her first breath, I read the bedtime stories every second night . I take her dancing and to Auskick. I am firm but fair, I hug her loads, in reflection I’m probably too strict , I try to open her eyes to the world and barely tolerate Barbies .  She comes to watch me teach and train at karate and meets some wonderful teenage girls as role models. Maybe she will do karate one day herself.

But the world around her is getting complex quickly and all of the informal advice in the world wasn’t going to be quite enough for me to get where she is at.

I started reading “Thriving” by Michael Grose which led me signing up to a 12 week interactive online course about raising girls. A powerful line included

“More and more research is confirming that a female’s sense of worth as a woman, is commonly rooted in her experience with her father.”

I got into the pre-reading and experienced that sinking feeling of understanding I may have very little understanding. I get a sense that many guys just don’t comprehend the complex differences between growing up between a boy and a girl. For many they haven’t created the learning opportunities to do so.

Enter jigsaw piece number two.

I wrote a tongue in cheek article about spotting fake news. One of the lines was that it’s fake news if

“….any glossy mag focusing on Jennifer Aniston and her desire to have babies….…”.

Lo and behold a Facebook friend from the travel industry shared this link which clarifies that glossy mags are just full of utter fabricated crap.

The article by Jennifer Aniston herself included

“The objectification and scrutiny we put women through is absurd and disturbing. The way I am portrayed by the media is simply a reflection of how we see and portray women in general, measured against some warped standard of beauty.”

Something like 80% or 90% of this glossy rubbish is consumed by women. So can women expect guys to do the “right thing” if it seems that the ladies are keeping these shite publications in action?

What will coverage if the NTIA’s be like this year?  Will it focus on what hot looking chick wore what?  I don’t think so, but it may be scrutinized heavily if it is.

The puzzle was nearly complete.

Over Sunday breakfast I learnt how Tracy Spicer was sacked for not being hot enough post baby.  Pretty. Bloody. Horrific. The sort of thing that if it occurred to my wife/daughter would stir all of those primal feelings associated with some other blokes head and a rock.

So I reflected; is the “travel industry” doing enough for women? Are we getting it right? Are we getting it badly wrong? What does getting it right and wrong in the industry actually mean? What is “the industry?”

As a bloke, do I have the right to critique the answer?

Why should I care?

Jessica Frances Luckey, age 8, turning 17, that’s why.

A note to the reader.  I have already polled some ladies in the industry but if you would like to provide some feedback, please mail a max 100 word answer to these 2 questions to , indicating if you would rather be anonymous:

1.       Is “the travel industry” doing enough for women / getting it right for women?

2.       Are the women of the travel industry doing enough for the women of the travel industry?



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