LUX* Resorts launches global feel-good advertising campaign

LUX Resorts launches global feel-good advertising campaignLUX* Resorts launches global feel-good advertising campaign

LUX* Resorts & Hotels has launched their new 2017 advertising campaign ‘Smile All The Stay’, that rethinks and redefines luxury around the themes of joy, happiness and time devoted to long cherished holidays.

The campaign reminds guests to savour the ‘joie de vivre’ by keeping in mind the simplest acts of generosity, connection and care. It all starts with reconnecting to the moments that mean the most and helping guests to make the time to fully experience life’s magic.

Six advertisements represent the fun, light-hearted and unexpected atmosphere and lifestyle of LUX* Resorts & Hotels, using messages and images suited to a young-spirited audience. The campaign will feature across international publications including Condé Nast Traveller, Tatler, Harper’s Bazaar, Monocle, FT How to Spend It, GQ and Vanity Fair, as well as select Australian consumer lifestyle titles.

The advertising campaign supports LUX* Resorts aim to grow their Australian business by more than 50% in the coming 2 years. To date, the Australian market has continued to rank in their top 10 source of revenue for the past 2 years in a row.

Complemented by social media initiatives on Facebook, Twitter, WeChat, Weibo and Instagram, the LUX* Resorts advertising campaign reinforces the brand’s worldwide positioning and mission of helping people to celebrate life and make each moment matter. The LUX* brand, founded in 2011, has rapidly established itself as a sophisticated, innovative five-star brand that engages with consumers in a more playful tongue-in-cheek way.

“This campaign simulates the joy, happiness and smile of a stress-free LUX* holiday. This creative approach flaunts the values that create our brand’s DNA, while helping guests to celebrate life and enjoy the reasons to go LUX*,” says Julian Hagger, Chief Sales & Marketing Officer at LUX* Resorts & Hotels.

Source = LUX* Resorts & Hotels
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