Royal Caribbean announces multi-billion dollar investment
Royal Caribbean International has announced a multi-billion dollar investment in providing loyal guests and next-generation cruisers advanced, customisable holidays, by introducing a new global private island collection, modernising the fleet to the tune of $900 million and introducing new cutting-edge ships.
New Global Private Island Collection Debuts at CocoCay, Bahamas in 2019
In one of the company’s most ambitious projects yet, Royal Caribbean is changing what it means to thrill and chill on holiday with the unveiling of its new Perfect Day Island Collection, a series of exclusive private island destinations around the world.
The first in the collection, Perfect Day at CocoCay, is a USD$200 million transformation of the cruise line’s existing private island in The Bahamas, delivering the ultimate family destination in the Caribbean.
- Thrill Waterpark features two brag-worthy water towers with 13 slides – the most slides found in any waterpark in the Caribbean – including the 41-metre-tall Daredevil’s Peak, the tallest waterslide in North America. In addition, the waterpark will feature the Caribbean’s largest wave pool and a kid-friendly obstacle course pool.
- Oasis Lagoon, the Caribbean’s largest freshwater pool, with a swim-up bar and in-pool loungers.
- A 480-metre zip line that crisscrosses the island at up to 15 metres high and features the only water landing in the Caribbean.
- A helium balloon, dubbed Up, Up and Away, floats up to 137 metres above the ground, providing the highest vantage point in The Bahamas.
- Two specially designed beaches – Chill Island for the ultimate beach escape, complete with pristine, crystal-clear tropical waters and white powder-like sand – and plentiful cabanas and daybeds for relaxation; and the action-packed South Beach with volleyball, beachside basketball, soccer, paddle boarding, glass-bottom kayaking and zorbing in an inflatable zorb ball.
- The exclusive Coco Beach Club will offer an upscale island experience that will feature the first overwater cabanas in The Bahamas.
Royal Caribbean ships departing from the US states of New York, Maryland and Florida will call at Perfect Day at CocoCay, providing guests with holiday adventures like no other in the Caribbean. The island transformation will roll out in phases beginning September 2018 with the completion of a new pier, and by early 2019 the majority of the island’s experiences will be open. Coco Beach Club, the final phase, is set to open November 2019. Additional Perfect Day Island Collection destinations around the globe will be announced at a later date.
“It’s true that our ships are technological and engineering marvels in their own right and offer a multitude of unexpected experiences; but our destinations are an equally important part of the cruise vacation,” said Michael Bayley, President and CEO, Royal Caribbean International. “We are introducing the Perfect Day Island Collection to deliver the most memorable vacation for adventure seekers on land and on board our ships. Once completed Perfect Day at CocoCay will be the ultimate family destination in the Caribbean.”
Royal Amplified Fleet Modernization Will Deliver New Innovations On Every Deck
Adding to recently announced digital innovations, including frictionless check-in, stateroom technology and a new mobile app, the cruise line has committed US$900 million to reimagining its fleet through a new modernszation effort called Royal Amplified. Spanning 10 ships in four years, the program will touch every facet of the guest experience, and introduce a wide range of innovative features and new experiences, including specialised pool spaces, experiential dining and nightlife concepts, and first-of-its-kind attractions like Sky Pad, an out-of-this-world virtual reality, bungee trampoline experience. Royal Amplified reflects the company’s passion for innovation, relentless attention to detail and commitment to delivering the best holiday in the world.
Weekend Getaways Reimagined
Royal Caribbean’s increased popularity among millennials resulted in the cruise line being named “Cruise Line Brand of the Year” in The Harris Poll’s 29th annual EquiTrend Study. This important, rising generation of travellers opts for more frequent and often shorter holidays, and Royal Caribbean is answering that call by amping up its short Caribbean getaways, setting a new industry standard. In summer 2018, Mariner of the Seas will undergo a USD$90 million modernisation adding new thrills, including Sky Pad and glow-in-the-dark laser tag experience; The Bamboo Room, a retro lounge with tiki-chic décor; and the vibrant Playmakers Sports Bar & Arcade. Mariner will sail 3- and 4-night cruises from Miami, Florida.
Sister ship Navigator of the Seas will follow in 2019, and receive an even more extensive modernization before joining Mariner of the Seas to offer short escapes. In 2019, both ships will call extensively on Perfect Day at CocoCay.
New Ships and New Class of Ships on the Horizon
Beginning in April 2018, Royal Caribbean’s newest ship, Symphony of the Seas, will make waves not only as the world’s largest cruise ship but also as the ultimate family holiday. Symphony brings together a variety of new features, including the Ultimate Family Suit; new dining options – from fresh seafood to Mexican, thrilling entertainment and live-action adventure, such as the epic glow-in-the-dark laser tag experience.
In addition to Symphony of the Seas, Royal Caribbean has a robust lineup of new ships on the horizon, including the Quantum Ultra Class Spectrum of the Seas, an evolution of the Quantum Class of ships set to debut in 2019; a second Quantum Ultra Class ship in 2020; a fifth Oasis Class ship in 2021; and a new class known as Icon, with ships delivered in 2022 and 2024, both which will be largely powered by liquefied natural gas (LNG) and fuel cells.