Stuba is born following merger of getabed and roomsXML
Following their merger, B2B accommodation only specialists’ roomsXML and getabed have announced the launch of a new brand, Stuba.
For now both brands will retain their identities with the new brand will be rolled out over course of 2018. Stuba’s commercial headquarters will be located in Dubai, but will retain operational offices in the Australia, UK, India and USA.
Mark Luckey, MD Asia Pac says “It makes sense; 2 companies coming together to form something new. In some respects, its just a name, but it’s a massive step for the families involved as both have proud heritage and working under a new identity is a big thing.”
Ruchir Bang of roomsXML, now CEO of Stuba commented, “We look forward to taking the new brand to market and creating further opportunities with suppliers and clients. Stuba will be significantly larger in scale to what roomsXML and getabed were individually, but we will not sacrifice the ethos that made both brands so popular and likable.”
Stuba will debut at Arabian Travel Market, to be held in Dubai from 22nd to 25th April, with Stuba stand located at TT1364.
Matt Stuart of getabed, now CCO of Stuba said, “We are delighted to announce the launch of Stuba. We wanted something unique and fresh to celebrate the combining of two innovative, experienced and trusted companies in our sector. We felt unifying under a new banner will go a long way to help integrate the teams across offices. The teams have already embraced the new brand really enthusiastically and are already excited about working with their Stuba colleagues.”
Launching Stuba is a major step towards unifying the businesses, but both Matt & Ruchir maintain its business as usual and they will ensure the transition is as smooth as possible for its trade partners.
getabed has been trading since 1991 and for the past 27 years has become one of the UK’s best-loved accommodation only companies, with offices in UK and UAE.
roomsXML is an online accommodation wholesaler serving travel agents and tour operators with offices in Australia, India, UAE and USA and has been trading since 2007. It has won numerous industry awards and accolades.