Switzerland Tourism launches brand new summer pop-up hotels
Switzerland Tourism has launched a series of pop-up hotels in eleven major cities across the country, offering visitors the chance to spend a night in places not usually associated with overnight stays.
As part of the tourism body’s city campaign, Swiss Urban Feel, these pop-up hotels aim to provide guests with new experiences from different and surprising perspectives, while encouraging them to see almost untouched, and sometimes unknown, tourist paths.
The concept was conceived by Switzerland Tourism after their research findings showed that 25% of the 21,000 overnight visitors from 130 countries interviewed were after “hidden” places. Also taken into consideration was the fact that urban tourism in the country is booming, having increased by 50.5% in major cities since 2000 as recorded by theFederal Statistical Office of Switzerland.
While various locations were hand-picked for this program, selected hoteliers have been contracted to furbish and service the rooms, ensuring guests the promise of high quality Swiss hospitality.
The eleven pop-up hotels are located in:
1. The City Tower in Baden (serviced by Trafo Hotel);
2. A fishing cabin at Fischergalgen in Basel (serviced by the Youth Hostel Basel);
3. The UNESCO World Heritage Site of Torre Nera Castelgrande in Bellinzona, (serviced by Hotel & SPA Internazionale);
4. The Old Customs House in Bern (serviced by Altes Tramdepot);
5. In the hotel garden of the Beau-Rivage Palace in Lausanne (serviced by the hotel);
6. A private boathouse in Lucerne (serviced by Seehotel Kastanienbaum);
7. A floating hotel in Schaffhausen (serviced by MS Konstanz);
8. The 14th century fortified tower of Krummturm in Solothurn (serviced by Hotel on the Aare);
9. The tower room in St Gallen (serviced by Einstein St. Gallen);
10. An old ballroom in Vevey (serviced by Astra Hotel).
11. The trendy restaurant of Milchbar in Zurich (serviced by Milchbar / Péclard).
Full of character, history and countless tales, travellers should note that these pop-up hotels will only run for the three-month summer period ending August. Priced from AU$200 per night, bookings can be made directly via MySwitzerland.com/popup.