New Look Insignia enters 2nd Largest Market
As part of the OceaniaNEXT initiative, Oceania Cruises’ Insignia has returned to Australia, now the cruise line’s second largest global market.
Insignia is the first of Oceania Cruises’ R-Class vessels to undergo a ‘better-than-new’ refurbishment.
OceaniaNEXT encompasses the most comprehensive suite of product and guest service enhancements that the brand has ever undertaken – kickstarting with a USD$100 million investment to completely transform its four R-class vessels, starting with Insignia.
Emerging from drydock on the 7th of December 2018, Insignia has made her way to local waters via the South Pacific as part of her 180 day Around the World Cruise. After cruising New Zealand waters, she visits Sydney today before reaching Brisbane on 6thof March, giving guests and our travel agent partners their first chance to experience the refurbished ship first-hand.
Insignia’s stunning re-inspiration will be followed by sister ships Sirena in May 2019, Regatta in September 2019 and Nautica in June 2020. Already renowned for being cruising’s destination specialists, which delivers The Finest Cuisine at Sea™ onboard a fleet of intimate and luxurious ships, the OceaniaNEXT programme has been designed to provide new and repeat guests with even more reasons to discover the world with Oceania Cruises.
“One of the many reasons Oceania Cruises enjoys one of the highest repeat cruise rates of any brand is the fact we’re constantly refreshing our offering and investing in our fleet, with the OceaniaNEXT initiative encompassing the most extensive suite of enhancements we have ever embarked upon,” said Senior Vice President and Managing Director Asia Pacific with Oceania Cruises, Mr Steve Odell.
“The input of our valued past guests and travel partners has played an intrinsic part in the initiatives conceived as part of OceaniaNEXT, which is heralding the next exciting chapter of the Oceania Cruises story.”
“Australasia is one of the first regions in the world to experience the re-inspiration of our R-class vessels, with Insignia boasting 342 brand new designer suites and staterooms, and stunning new décor in her restaurants, lounges and bars inspired by Oceania’s 450 ports of call,” continued Mr. Odell “We are so excited to share her elegant new look with our Australian guests.”
Other highlights of the re-inspiration include re-imagined menus featuring more authentic regional colour, flavour and local wines; dramatically transformed public spaces, refurbished restaurants and lounges featuring fresh furniture, lighting and ocean-inspired colour palettes, in addition to brand-new staterooms and suites.
All accommodation aboard Insignia, Regatta, Nautica and Sirena will emerge with new bathrooms, new closets, desks and vanities, new sofas, chairs and tables, new lighting and mirrors, new upholstery, carpets and drapers, and state-of-the-art technology including interactive TV systems and USB ports.
“The refurbishment of our R-class fleet is just the beginning,” explained Mr Odell. “The OceaniaNEXT programme will also see Oceania Cruises’ O-class 1,250-guest vessels, Riviera and Marina, debut their new owner’s suites – the only suites at sea furnished exclusively by luxe label Ralph Lauren Home – in 2019 and 2020 respectively. There are many surprises and delights to be revealed in 2019 and beyond as part of the OceaniaNEXT initiative which we’re exciting to reveal as they unfold.”
About Oceania Cruises
Oceania Cruises is the world’s leading culinary- and destination-focused cruise line. The line’s six intimate and luxurious ships which carry only 684 or 1,250 guests offer an unrivalled holiday experience featuring the finest cuisine at sea and destination-rich itineraries that span the globe. Expertly crafted voyages aboard designer-inspired, intimate ships call on more than 450 ports across Europe, Alaska, Asia, Africa, Australia, New Zealand, New England-Canada, Bermuda, the Caribbean, Panama Canal, Tahiti and the South Pacific and epic 180-day Around the World Voyages.
OceaniaNEXT is a sweeping array of dramatic enhancements so transformational, they are inspirational. The Regatta-Class re-inspiration is the first in a line of exciting announcements and enhancements to come in 2019, and beyond. In 2019, Oceania Cruises also announced and order for two next generation Allura-class ships as part of the initiative to be delivered in 2022 and 2025. This ambitious brand initiative will elevate every facet of the Oceania Cruises guest experience to new levels. From thoughtfully crafted new dining experiences and reimagined menus to the dramatic re-inspiration of the iconic Regatta-Class ships, guests will savour The Finest Cuisine at Sea, be pampered aboard intimate and luxurious ships, and be enriched through in-depth destination exploration.